Ever wondered what colors sound like?

Earlier this week I’d mentioned I loved the new color campaign at Gap, little did I know they had actually created a colorful soundtrack.

Sound Of Color is the Gap’s website where Gap assigned five colors to five different up and coming music acts and then handed the colors and songs over to five innovative directors. The songs are free to download. The really cool part is that after 30 days the artists retain the rights to their music.

• Red — Turning Red written and performed by Dntel — music video directed by Mary Faggot and James Frost
• Yellow — Paint Me In Your Sunshine written and performed by Marié Digby – music video directed by Ryan Ebner
  
• Green — Candy Green written and performed by Swizz Beatz — music video directed by Tom Gatsoulis
• Blue — Magic written and performed by The Blakes — music video directed by Russ Lamoureux
• Black/White — Black/White written and performed by The Raveonettes — music video directed by Chris Do

Each color has a section titles About the Color with several great facts. You can get between 17-26 facts depending on the color.

As most readers know I love color theory and soundtracks, so for me this idea is great.

Sound of Color was created by Gap and Rehab.

Orly Sharaby from PSFK reported on a story from Billboard by Ann Donahue